Let me start this blog post by wishing everyone a very Happy New Year! May 2012 be the year that your dreams become realities!
I came back to the office yesterday (after a great Christmas break with my sister and nephews in Ireland) to find my copy of Colour Futures 2012 had arrived – woot, woot! This book is full of wonderful colour trends and inspirations for the coming year, starting off with this wonderful red as the colour for 2012.
As the book states, ‘The Colour of the year is a blushing, lively, juicy red. This radiant shade … is at once whimsical and serious, dynamic and soft … A colour that can be many things to many people reminds us not to look for simple solutions, but to open our minds to new ideas that are waiting to be discovered.’
Here in the west, red is the colour of passion, power and festivity, but it holds other symbolic messages around the world. In China it is associated with good fortune, and in India it signals marital bliss and insightfulness. Red is loved by children and adults alike, and is used to convey value and meaning, often used to alert us to danger.
The book also highlights the five colour trends for 2012:
Refined, subtle and understated, the colours in this palette offer silence and visual stillness. They portray elegance and intellect, and in their smooth form can be used to reveal the intrinsic beauty of today’s trend toward natural products.
One Small Seed
This trend reflects our personal bond with nature and our desire to save the planet. The colour palette combines the mundanity of watery greens, rain clouds and pale, fresh neutrals with the surprise of bright blossom colours and warm dark soil.
These colours reflect ‘The Story of Me’. The palette is balanced, warm and charming, and provides the perfect backdrop for sharing, collecting and narrating life. These are happy, quirky colours; modern, but ever so slightly degraded and non-mainstream.
Science fiction and fantasy provide the inspiration behind this theme – a Wonderland world. The colour palette swings from the dreamy and surreal to the solid and super real. Lush, velvety bright blues, greens and reds and played off against ethereal and translucent pastels.
This colour palette is inspired by the down-to-earth qualities of our industrial heritage, and its robust, masculine legacy. The theme is about rediscovering and appreciating those things that are already around us, revitalising them and giving them a new lease of life.
Personally I love the luxury of Delicate Mix, but I feel the need to inject this palette with a bit of the strength of Rediscovered Heroes, and the warmth and charm of Living Scrapbook. What do you think? Which colour palette are you drawn to?
“I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.”
Image credits Colour Futures.